Spring 2009 cover, IN Mind Body Life magazine
Every minute a patient sufers from an untreated stroke, nearly two million brain cells die.
A clot-busting drug called tPA can reestablish blood flow and reduce brain damage – but only if it is administered within three hours of the stroke’s occurence.
Time is of the essence, which is why Medical City Dallas Hospital has developed a “Code Stroke” process to administer all necessary tests as quickly as possible and administer tPA if appropriate within 60 minutes of the time a stroke patient enters the emergency room.
Get the full story in this feature article for the Spring 2009 issue of Medical City’s own IN Mind Body Life magazine.
Categories: Health · Journalism
Tagged: IN Mind Body Life, Medical City Dallas Hospital, tPA
March 2009 cover of This Active Life magazine, published by the National Education Association
Retired teachers are heading back to college with hundreds of thousands of Americans age 55-and-older.
Find out what it’s like for these teachers to be on the other side of the desk, and how thanks to generous state programs, some of them can pursue their higher education goals at little or no cost.
Read about this trend in the March 2009 cover story of This Active Life magazine, published in print and online by the National Education Association.
Categories: Education · Journalism · Nonprofit
Tagged: college, higher education, National Education Association, retirement, This Active Life, universities
Winter 2008 cover of Cents Magazine, published by American Airlines Federal Credit Union
Everyone likes to save money – especially in tough economic times – but you can’t cut corners when it comes to protecting your health.
Discover sensible ways to reduce prescription drug expenses while still following the doctor’s orders in this “Rx Savings” article from the Winter 2008 issue of Cents Magazine, a publication of the American Airlines Federal Credit Union
Categories: Health · Journalism
Tagged: American Airlines, Cents, healthcare, pharma, saving money
Relaxing on the Brooklyn promenade (photo by ClatieK)
In June 2006, I published an article in the Los Angeles Times encouraging New York City tourists to venture beyond the East River and explore the attractions of my new hometown borough of Brooklyn.
More than two years later, Australia’s Sydney Morning Herald republished an updated and condensed version of the article showing that good stories always seem fresh.
I’ve noticed a lot more tourists wandering the streets of Brooklyn in recent months, but I probably shouldn’t take all the credit.
Categories: Journalism · Travel
Girl reading out loud during International Literacy Day celebrations in Zambia (photo courtesy of Room to Read)
In its first eight years of operations, the nonprofit organization Room to Read has created more than 5,000 school libraries in countries like Nepal, Vietnam, India, Laos, Sri Lanka and South Africa.
Find out how Room to Read achieved such rapid success in a What Works – “Books to Grow On” case study for the Stanford Social Innovation Review.
Categories: Case Study · Education · Journalism · Nonprofit
Tagged: Education, literacy, NGO, Nonprofit, Room to Read, Stanford Social Innovation Review
Surprise Lake in Aniakchak National Monument & Preserve, Alaska (photo by Tahzay Jones)
When you visit a national park, you want to enjoy the scenery. But it’s hard to marvel at beautiful vistas if you have to look over someone else’s shoulder.
But while some parks like Yellowstone get millions of visitors each year,the Aniakchak National Monument & Preserve saw a grand total of 60 recreational visitors in 2006.
Get the full story on 10 of the best, least-crowded national parks in the system at ForbesTraveler.com.
Categories: Journalism · Travel
Tagged: Aniakchak, ForbesTraveler.com, national park, Yellowstone
130-ft long M/V Aqua luxury Amazon river cruise ship from Aqua Expeditions
How can piranhas, 150-pound rodents and total Amazonian luxury come together in one river cruise?
Find out in this story about the M.V. Aqua for Outside’s GO, a men’s travel and style magazine from the publishers of Outside Magazine.
Categories: Journalism · Travel
Tagged: Amazon, river cruise
How can journalists add value at corporations?
June 8, 2009 · Leave a Comment
Tool of the trade - a reporter's notebook (photo by Alex Steffler)
Editorial consultant Rob O’Regan wrote an interesting post on his blog Magnosticism last month about Corporate Journalism.
I had never really tried to define my services as “Corporate Journalism,” but the term does make a good deal of sense. I come from a journalism background (magazines and newspapers), still practice journalism on a daily basis with some of my freelance clients and try to bring those journalistic skills to bear for my corporate clients by interviewing executives and consultants, then distilling their thoughts for internal and external audiences.
So perhaps my next business card should read Corporate Journalist? What do you think? Comments are welcome.
→ Leave a CommentCategories: Business · Commentary · Communications