Entries categorized as ‘Communications’
Corporate blogging for Dollar Days since September 2009
Looking for a case of flip-flops, sunglasses, candles, socks or hand sanitizers?
You’ll find them all at wholesale distributor Dollar Days, along with practically every other consumer product under the sun.
In September 2009, Dollar Days began publishing a blog with weekly promotions plus Small Business Advice and Frugal Living Tips.
As corporate blogger for Dollar Days, I update the Dollar Days blog three times per week. Not only am I much informed these days about how to live frugally, but I also know exactly where to go if I suddenly need 60 sets of fleece gloves, scarves and hats!
Of course, it helps that I have more than a year of experience writing my own personal eco-friendly product review blog over at 1GreenProduct.com, but each blog has its own voice and personality.
In comparison with 1GreenProduct.com, my Dollar Days blog posts are a bit more formal and much more succinct.
Corporate blogs can be a great way to add value for your current or existing customers by giving your company a real human voice and mixing information with promotional content. You can use corporate blogs to announce new products, solicit feedbacks or run contests. You can even include audio or video content of speeches, tutorials and product demonstrations.
Get in touch today to find out how a corporate blog could benefit your company.
Categories: Blogging · Business · Communications
Tagged: corporate blogger, corporate blogging, ghostblogger, ghostblogging
Feature on Alliance Data for Watson Wyatt's Strategy@Work publication
How did Alliance Data achieve more than 97% employee satisfaction with its new benefits call center?
By working with Watson Wyatt to implement a system that combined technology with old-fashioned excellent customer service.
Find out more in this case study from Strategy@Work, a Watson Wyatt publication.
Categories: Business · Case Study · Communications · Technology
Tagged: Alliance Data, Watson Wyatt
Seeking to attract and retain top talent, Indonesia-based Bank Danamon partnered with global consulting firm Watson Wyatt to develop Employee Opinion Surveys (EOS).
The surveys identified shortcomings and enabled Bank Danamon to make targeted improvements.
As a result, Bank Danamon improved employee satisfaction and developed a reputation as a desirable employer.
Find out more in this case study from Strategy@Work, a Watson Wyatt publication.
Categories: Business · Case Study · Communications
Tagged: Bank Danamon, Employee Opinion Survey, employer of choice, EOS, Strategy@Work, talent retention, Watson Wyatt
Nature's perfect food? (Photo by Salim Virji)
I’ve always been a big fan of Dunkin’ Donuts (particularly the toasted coconut variety).
So I was thrilled when communications firm RF|Binder asked me to write a couple of branded Dunkin’ Donuts guidebooks for college students in New York City and Philadelphia.
The guides mixed hip tips on entertainment, dining, shopping and recreation with information on Dunkin’ Donuts new line of flavored coffees.
RF|Binder ultimately distributed thousands of the guides on college campuses in and around New York City and Philadelphia, generating plenty of buzz among caffeine-loving students and their friends.
Categories: Business · Communications · Food · Travel
Tagged: dining, Dunkin' Donuts, Entertainment, guidebooks, Krispy Kreme, New York City, Philadelphia, recreation, RF|Binder, shopping
CNN on the NY skyline (photo by Jason Kuffer)
What really goes on behind the scenes at a cable news network?
This intrepid correspondent travels deep into New York City’s Time Warner Center to observe CNN’s journalists in their native habitat.
Get the full story (with no commercial interruptions) in this feature story for Time Out New York magazine.
Categories: Communications · Entertainment · Journalism · Travel
NYLCV Environmental Advocacy Workshop postcard by Dalton/Mabry
In 2002, the New York League of Conservation Voters (NYLCV) decided to hold a series of workshops to teach citizens how to lobby effectively for pro-environment policies.
Working with skilled designer Dennis Mabry, I had the honor of helping to create the direct mail postcards that NYLCV used to boost attendance at these workshops.
Ultimately, these workshops taught participants the skills to be better advocates for neighborhood parks, safe drinking water and clean air in New York City.
Categories: Communications · Environment · Nonprofit
Tagged: clean air, Dennis Mabry, direct mail, New York City, New York League of Conservation Voters, NYLCV, parks, postcards, safe drinking water
